The Great Ski Race Invitation for Sponsorship - Join the Fun!

Invitation for Sponsorship
32nd Annual The Great Ski RaceTM
Sunday, March 2nd, 2008

Tahoe Nordic Search & Rescue Team, Inc.
P.O. Box 7703
Tahoe City, CA 96145

The Great Ski Race 1977 Male winner, from the Tahoe World The annual The Great Ski RaceTM is the main fund raising event for the Tahoe Nordic Search & Rescue Team (TNSAR), a non-profit all-volunteer organization based in the North Lake Tahoe/Truckee area since 1976. The Great Ski Race 2002 Winners, photo by Peter Sporleder

The success of The Great Ski RaceTM is evident in the numbers: race participation has gone from 60 racers being manually timed in 1977, to more than 600 racers with electronic timing in 1985, to 994 racers in 2003. Since 1983, racer registration has surpassed 598, with the highest turnout of 1109 registered racers in 2005.

The Great Ski RaceTM has grown to consistently be TNSAR Angels, photo by Tim Hauserman one of the largest Nordic ski races west of the Mississippi, with Nordic skiers competing along a spectacular 30km route from Tahoe City to Truckee. While the race is a test of strength and endurance, each year we continue to attract plenty of recreational Nordic skiers who return year after year simply for a fun day with some effective exercise through some amazing scenery. The entertainment not only includes the race, but also the post-race activities which include live music and hot food prepared at the finish line.

Each year the funds required to organize and present The Great Ski RaceTM Souped up Kids, photo by Brian York has grown; financial resources are required to cover such items as registration, T-shirts, bibs, prizes, activities and refreshments. Your support in sponsoring The Great Ski RaceTM is greatly appreciated by the TNSAR team and the 1000+ racers that we anticipate participating each year in TGSR.

Please take a look at the demographics of the participants for the 2002-2007 Races. This information should be useful to you in determining if your target market audience is amply represented in the race.

On-line race registration was added in 2002, along with other information available at www.thegreatskirace.com; included in the web page are the race results. Here are a few of the website traffic statistics for the 2002-2007 Races which show the increased web exposure and growth that the site is continually experiencing.

2002 2003 2004 2005 2006 2007
Total Race Registrants 1022 994 1038 1109 810 888
Registration web page pre-race hits 555 1105 1240 2344 994 1084
On-line Registrants 148 288 429 505 375 532
Results web page post-race hits for March 1144 1806 583 3233 964 2005

We fully expect the visibility of The Great Ski RaceTM web page to continue to mature, offering an effective vehicle to provide Sponsorship identification for strong association with The Great Ski RaceTM event (with T-shirts, paper registration, and the start and finish area being other options for Sponsorship identification).

The TNSAR Team

The Tahoe Nordic Seach & Rescue Garage and Truck, in Tahoe City The Great Ski RaceTM is organized entirely by TNSAR team members along with local community supporters. Race proceeds are used primarily to purchase equipment for the TNSAR Team (backpacks, stoves, tents, sleeping bags, maps, radios, avalanche transceivers, shovels, storm clothing, headlamps, medical kits, climbing skins, rock and ice climbing gear, sleds, snowshoes, food, etc.), and to support winter survival and avalanche education programs sponsored and conducted by the Team.

Each year the TNSAR Team presents The Winter Wilderness Survival Program to all the North Lake Tahoe and Truckee 4th grade Dirk Schoonmaker at Glenshire Elementary School, 31 January 2003 students, designed exclusively by the TNSAR Team and given on school grounds. Additionally, in 2002 the TNSAR team released their first professionally prepared video "Winter Aware", with participation from local professional skiers and boarders, intended specifically for high school kids to educate them on the importance of Winter safety and survival. The video has received extensive coverage in the school systems of the Tahoe Basin, the greater Reno area, and also the Bay Area, with extremely positive feedback. Free copies have been distributed to all High Schools in Northern California, Nevada, Colorado, Utah, Washington, and Oregon to date.

The TNSAR team is well organized, highly motivated, completely non-profit, and all volunteer. After more than 30 years the goals remain the same: Conducting fast, safe rescues and educating the public on winter safety.

Conceived in 1976, the Team now boasts over 100 members who fulfill numerous functions, including:

  • rescuing lost alpine and cross-country skiers
  • locating downed aircraft
  • rescuing stranded hikers and climbers
  • educating the public about mountain safety
  • other support functions
  • TNSAR in action

    The Team has EMT's, emergency room nurses, firefighters, professional ski patrollers, paramedics, and MD's as active members. The level of medical, mountain, and skiing skills among the members is very high. To date, the TNSAR Team has located over 330 individuals; 60% of these have been patrons of a ski resort that have strayed from the area's boundary into unfamiliar and rugged mountain terrain. The majority of these searches (and rescues) have historically occurred at night and during blizzards. The TNSAR Team has conducted searches originating from most all of the Lake Tahoe ski areas, with a 100% success rate for finding these lost recreationists.

    The TNSAR Team works with a number of agencies, including Sheriff's Departments of Placer, Nevada, El Dorado, Washoe, Douglas, and Toulumne Counties, WOOF and CARDA search dogs, OES, American Red Cross, Civil Air Patrol, Naval Air SAR, and the California Highway Patrol.

    The TNSAR Team has full tax-exempt status and is incorporated in both California and Nevada. Donations may be tax-deductible; the teams non-profit tax ID is #94-2737988.

    Cash Donation Levels and Descriptions

    All race sponsors will receive the following default benefits from The Great Ski RaceTM:

  • Your company name and logo displayed on The Great Ski RaceTM web page
  • Your company name and logo on the paper registration forms sent out to 4000 people
  • Your company brochure or promotional piece in the pre-race bags given to each registrant
  • Unrivaled exposure potential for the Truckee/North Lake Tahoe area
  • Contributing to the most visible winter athletic event in the Lake Tahoe area
  • Financial advantages for assisting a non-profit tax-exempt organization, the TNSAR Team
  • Additionally, the following three levels of sponsorship participation are currently defined for The Great Ski RaceTM for 2008.

    Summit Sponsor - $10,000 sponsorship

    Only one Summit Sponsorship will be accepted. In addition to the default sponsor benefits specified, the following will also apply to the Summit Sponsor:

  • Your linked Company name and logo will be shown prominently positioned on The Great Ski Race TM web page
  • Company name and logo will be distinguished from all other sponsors on The Great Ski RaceTM T-shirts that each participant receives
  • Company name and logo will be on all press releases for The Great Ski Race TM
  • Company name and logo will be on the race bibs that each registrant will be given
  • Company name and logo will exclusively be on The Great Ski Race TM hats
  • Up to 10 Company banners to be placed at the start and finish area
  • Alpine Sponsor - $5000 sponsorship

    A maximum of two Alpine Sponsorships will be accepted. In addition to the default sponsor benefits specified, the following will also apply to the Alpine Sponsor:

  • Your linked Company name and logo will be shown advantageously positioned on The Great Ski RaceTM web page
  • Company name and logo will be distinguished from all other sponsors except the Summit Sponsor on The Great Ski RaceTM T-shirt that each participant receives
  • Up to 4 Company banners to be placed at the start and finish area
  • Timberline Sponsor - $500 sponsorship

    A maximum of ten Timberline Sponsorships will be accepted. In addition to the default sponsor benefits specified, the following will also apply to the Timberline Sponsor:

  • Your linked Company name and logo will be shown shown accentuated on The Great Ski RaceTM web page
  • Company name and logo will be distinguished from all non-cash sponsors on The Great Ski RaceTM T-shirts that each participant receives
  • 1 Company banner to be placed at the finishing area

  • In-kind Donations

    In-kind sponsorship provides products, equipment, or services in lieu of cash; this would include prize and food/beverage donations. All in-kind sponsors would receive the default sponsor benefits specified, to include product advertisement and exposure from their product being used or consumed.

    Competitive and Division Prizes are awarded in the categories as shown below. If you have goods, services, or products which could be used for any of the following categories, please help us with your donation; 48 prizes in total are required.

  • First Place Nordic Finishers, Male and Female

  • Second Place Nordic Finishers, Male and Female

  • Third Place Nordic Finishers, Male and Female

  • 11 age classes for Nordic First, Second, and Third place Finishers, Male and Female
  • Single prize donations are also needed and are used as raffle prizes at the end of the race.

    Donations of food and beverage products to give to the racers before, during, and after the race are always desired. Items in particular that we need include: cookies, soda water, non-alcoholic beverages, energy snacks, soup, bread, yogurt, and other healthy foods.

    Should you have better sponsorship ideas, products, or services which can be of benefit to us in putting on the best possible The Great Ski RaceTM event, please feel free to make offers and suggestions, as we are open to your input.

    Sponsorship Deadlines

    The negotiable deadlines for the sponsorships are as follows. These deadlines are required only so that it allows us sufficient time to plan and manage the race with sufficient fiscal knowledge concerning the satisfaction of the material race requirements.

  • Summit Sponsor 15 January 2008
  • Alpine Sponsor 15 January 2008
  • Timberland Sponsor 15 January 2008
  • In-kind donations 28 February 2008
  • Thank you for your consideration; we hope that this information will help you to decide to participate in The Great Ski RaceTM as a sponsor. If you have further questions, or would like more information about The Great Ski RaceTM or the Tahoe Nordic Search & Rescue Team, please contact us via email or at the following mail address.

    Tahoe Nordic Search & Rescue
    P.O. Box 7703
    Tahoe City, CA 96145

    The Great Ski Race 2003 Finish Line, photo by Peter Sporleder